01
Designed for the user
UI/UX Design
We designed a consumer web experience built to support transformation at scale for a community of more than 21,800 women.
A coaching experience
built to scale.
A subscription product and membership journey connecting personalized fitness, coaching and a high-conversion consumer web experience, built to sup…
21,800+women transformed
IndustryHealth & fitness
FocusFitness membership platform
Scope3 areas of work
Live sitewarriorbabe.com
Project overviewThe brief,
Visit warriorbabe.com
The brief,
in plain terms.
A subscription product and membership journey connecting personalized fitness, coaching and a high-conversion consumer web experience, built to support transformation at scale for a community of more than 21,800 women.
The challenge
WarriorBabe supports transformation at scale for a community of more than 21,800 women, so the web experience had to connect personalized fitness, coaching and a high-conversion consumer journey.
Services deliveredWhat we actually
What we actually
did here.
Not just a list of service names. The specific design, engineering and delivery work behind each one on WarriorBabe.
What we worked onThe scope,
The scope,
in detail.
The specific pieces we designed and built for WarriorBabe, grounded in the live project, not a generic checklist.
Membership journey
A subscription and membership experience built to scale.
Personalized coaching connection
Tying together personalized fitness and coaching.
High-conversion consumer web
A consumer site built to convert at volume.
How we approached itThe same discipline,
The same discipline,
every engagement.
No black box. The WarriorBabe build moved through four clear stages, with visible progress and working software throughout.
Discover
We map the goal, the users, the risks and what success actually means before committing to a build path.
Design
We turn that into a clear product flow and interface, so decisions are made on screens, not in a spec no one reads.
Build
Senior engineering connects the frontend, backend, content and integrations into something stable and maintainable.
Improve
We launch, watch real use and refine what matters, so the product keeps getting stronger after go-live.
By the numbersWhat stands behind
What stands behind
the work.
Figures drawn from WarriorBabe’s own track record, not projections we invented.
21,800+women transformed
See it live
Shipped and live,
Shipped and live,
not concept work.
Everything on this page is running in production today. Take a look at the real thing.
Visit warriorbabe.comKeep exploringRelated
All case studies
Related
case studies.
Healthcare & life sciences
Hawaii Infectious Disease
For Hawaii Infectious Disease, we built a hospital-grade web presence that communicates expertise clearly and helps patients find the right informa…
Read case study
Healthcare & life sciences
Weight Loss Physicians
Weight Loss Physicians treats excess weight as a medical condition, not a willpower problem.
Read case study
Healthcare & life sciences
Revelry Wellness
Revelry Wellness runs physician-guided programs for weight, hormones and longevity across all 50 states.
Read case study
Contact
Let’s make the next
Let’s make the next
move count.
Tell us what you are building. We will come back within one business day with questions, not a pitch deck.