Built for property. From first listing to final sign-off.
We build software and websites for the whole property world, from the agency selling the home to the crew that builds it. Fast IDX search and lead capture for real estate, project and job tracking for builders and contractors, and portals that keep buyers, owners and clients in the loop instead of chasing updates. The goal is simple: more of the right leads, fewer dropped balls on site, and a brand that looks as solid as the work behind it.
IDX & MLSProperty search wired into the listings that matter
Lead captureTurns a browser into a booked showing or estimate
Project-readyFrom bid to punch list, tracked in one place
Every lead capturedFrom first click to closing
IDX
Live listing searchWired to the MLS feed
IDX & MLS search built in Lead capture & follow-up Bid-to-punch-list job tracking Payments secured, SOC 2 aligned
Real people. Not just properties.
Property is personal. It only works when the software works for the person in the moment, whether that’s a buyer deciding on the biggest purchase of their life, an agent following up before a lead goes cold, a foreman logging a change order from the truck or an owner watching margins across every deal and job.
01
Buyers, sellers & homeowners
The person making a decision they will feel for years. Listings that are easy to browse, scheduling that takes one tap, and honest, jargon-free answers, so they feel guided instead of sold to and remember who treated them well.
02
Agents, brokers & sales teams
The people who live and die by their pipeline. IDX search, saved-search alerts, lead routing and a CRM that actually gets used, so a fresh inquiry reaches the right agent in seconds and no warm lead ever goes cold in an inbox.
03
Builders, contractors & field crews
The hands on the job, out where the signal is weak and the gloves are on. Schedules, photos, change orders and punch lists from a phone, so the office and the site are finally looking at the same project instead of two versions of the truth.
04
Owners, investors & principals
The people answering to the numbers. A live view of the sales pipeline, project margins and the whole book of business, so a slow month, a job running over or a property worth chasing is a glance away, not a month-end surprise.
What we build when the deal and the build are on the line.
Six areas where product discipline and real industry know-how meet the day-to-day work of selling property, building it and keeping clients confident from first contact to final handshake.
01
Look sharp, rank well, convert
Real estate & IDX websites
Agent, team and brokerage sites where the listings do the work: IDX and MLS search, map and neighborhood browsing, saved searches and instant home valuations, all wrapped in a brand that looks as premium as the properties. Fast, mobile-first and built to turn a search into a lead.
IDX & MLS searchMap & area searchHome valuationsLead capture
02
Keep everyone in the loop
Client, buyer & owner portals
Branded portals where buyers, sellers and owners track a transaction or a project in real time: milestones, documents, approvals and messages in one place. Fewer “any update?” calls for your team, and a client who always knows exactly where things stand.
Project and job management built for the field: estimates and bids, schedules, change orders, daily logs, photos and punch lists, with a mobile app the crew will actually open. One place where the office and the site agree on scope, cost and what happens next.
Software for the people who keep buildings running: work orders and maintenance requests, recurring service schedules, inspections and vendor coordination, with tenant and owner portals so a leaky faucet or a swept lot is logged, assigned and closed out without a dozen phone calls.
Work ordersRecurring serviceInspectionsTenant & owner portals
05
Fill the pipeline, keep it full
Lead generation & marketing
The growth engine: local SEO, fast landing pages, paid campaigns and review generation that put you in front of the right buyers, sellers and homeowners. Then follow-up that nurtures a lead from first click to signed contract instead of letting it drift.
Local SEOLanding pagesPaid campaignsReviews & follow-up
06
Wire it into the tools you run on
Integrations & field mobile apps
The connective tissue: MLS and IDX feeds, your CRM, accounting like QuickBooks, e-signature and payment processing, plus mobile apps for agents and crews in the field. Data is entered once and flows everywhere, so the office, the site and the client are never out of sync.
MLS & IDX feedsCRM & accountingE-sign & paymentsField mobile apps
Your corner of the market, already on our bench.
We build and market for the whole property industry, from a solo agent to a regional brokerage, from a custom home builder to a facilities crew keeping a portfolio spotless. Find your trade below: chances are we’ve already shipped for a business that works a lot like yours.
Real estate agencies
IDX-powered sites and lead engines that help agents turn a property search into a booked showing and a long-term client.
Brokerages & teams
Multi-agent platforms with lead routing, agent roster pages and shared CRM, so a growing team runs on one system instead of ten.
Property developers
Project and community sites for new developments, with unit availability, floor plans and interest lists that fill a pipeline before the first foundation.
Custom home builders
Portfolio-led sites and build management that let the craftsmanship speak while keeping every custom project on schedule and on budget.
General contractors
Estimating, scheduling and change-order tools that keep subs, clients and the office aligned across every active job.
Remodeling & renovation
Before-and-after galleries and quote flows that sell the transformation and make it easy for a homeowner to say yes.
Restoration & recovery
Trust-first sites for water, fire and mold work, with a 24/7 call to action and the certifications a panicked homeowner needs to see fast.
Roofing & exteriors
Lead-driven sites and job tracking for roofing, siding and gutters, built for fast quotes and storm-season demand.
Commercial contractors
Capabilities sites and project platforms built for the scale, documentation and stakeholders that commercial builds demand.
Building materials & suppliers
Product catalogs and spec libraries that help architects and contractors choose the right material with the certifications to back it.
Property management
Tenant and owner portals with online rent, work orders and statements, so a managed portfolio runs itself as much as it can.
Property maintenance & janitorial
Service marketing and scheduling for sweeping, cleaning and day-porter crews, built to win recurring commercial contracts.
Landscaping & outdoor
Visual, portfolio-forward sites with quote requests for landscaping, hardscape, decks and outdoor living projects.
HOA & community management
Community portals with announcements, dues, documents and requests that keep boards, managers and residents on the same page.
Real estate investment
Deal and portfolio tools for investors and flippers, tying acquisitions, renovations and returns into one clear picture.
Commercial & CRE
Listing, market-analysis and lead pages for commercial brokers handling multifamily, retail and 1031 exchanges.
Don’t see your trade?
The grid above is a sample, not the whole map. Tell us what you sell, build or maintain, and we’ll send over the closest thing we’ve shipped, from a one-person shop to a multi-market operation.
The property is someone’s biggest asset. We build like it.
Behind every listing is a family betting on a move, and behind every build is an owner trusting you with real money and a real deadline. That’s the standard we hold the work to, before launch and every day the leads and jobs keep coming after.
IDX-readysearch wired to live listings
Lead-firstcapture on every page
Field-readyfrom bid to punch list
Every inquiry captured and routed to the right agent or estimator, never lost in an inboxIDX and MLS listing data kept accurate and displayed within your board’s rulesFair housing and honest advertising respected in every template and listingContracts, disclosures and change orders handled with e-signature and a clear audit trailClient, payment and financial data encrypted in transit and at rest, with role-based accessSites built to be fast, accessible and simple to update as listings and jobs change
Licensing, compliance & trust, built in.
Real estate and construction run on rules that protect the people writing the checks: fair housing, licensing, honest advertising, clean contracts and safe money handling. There is no single badge you buy for it. You prove it in how the site and the software are built. This is what that looks like in the platforms we ship.
Fair housing & honest advertising
Templates and listing copy that respect the Fair Housing Act and equal-opportunity language, with no steering and no misleading claims. The equal-housing marks and disclosures are where they belong, so your marketing protects you as well as your clients.
Licensing, bonding & insurance
License numbers, bonding and insurance shown clearly, whether that is a DRE or TREC real estate license or a state contractor license. Credibility a buyer or homeowner can verify in seconds, presented the way regulators and clients expect.
Listings, MLS & IDX rules
IDX display that follows your MLS and board requirements: correct attribution, timely refresh and the fields you are allowed to show. Listing data stays accurate and inside the rules, so nobody has to worry about a compliance letter.
Contracts, disclosures & e-signature
Purchase agreements, required disclosures, change orders and lien waivers handled with secure e-signature and a full audit trail. The paperwork that makes a deal or a job real is captured cleanly, dated and easy to find later.
Payments & data security
Earnest money, deposits and progress payments run through PCI-aware processors, never stored where they should not be. Client and financial data is encrypted in transit and at rest, access is role-based, and we build toward SOC 2 practices.
Accessibility & building standards
Sites built to WCAG accessibility standards so every buyer can use them, and content that reflects real building codes, permits and safe-jobsite practices. The details that keep you compliant, and keep your brand looking like a professional who sweats them.
Beyond the baseline
Franchises, lenders and commercial clients rarely stop at the legal minimum. When an engagement calls for it, we build to the wider rulebook a real estate or construction business actually has to pass.
Kasey Dalby has been matching Austin buyers with the right home since 2014, from Hill Country acreage to multimillion-dollar luxury listings. The site has to feel as considered as the homes it represents: cinematic property galleries, neighborhood guides for Bee Cave, Dripping Springs and Spicewood, and home-valuation and buyer journeys that turn a curious browser into a booked showing. A polished brand for a team that sells on relationships, not pressure.
Residential real estateLuxury listingsLead generation
We do both. We can build a fully custom site or platform, or set you up on a proven CMS your team can update without calling us for every listing change. In discovery we pick the path that fits how hands-on you want to be and where you are heading, so you get something you can actually run day to day, not just admire at launch.
Yes, that is bread and butter for us. We integrate IDX and MLS feeds for live property search, map and neighborhood browsing, saved searches and lead alerts, all displayed within your board’s rules on attribution and refresh. Buyers get an experience as good as the big portals, and the leads come to you instead of to a national site.
Absolutely. A big part of this industry is the build, not just the sale. We create portfolio sites that win the bid and project tools that run the job: estimates, schedules, change orders, daily logs, photos and punch lists, with a mobile app your crew will actually use in the field. The office and the site finally work from the same source of truth.
It starts with a fast, findable site: local SEO, clean landing pages and lead capture on every page, so the right buyers, sellers and homeowners find you and reach out. From there we add review generation and follow-up automation that nurtures a lead instead of letting it go cold. The point is not just traffic, it is booked showings, signed estimates and repeat clients.
Yes. Client details, contracts and payments are some of the most sensitive data you handle, so information is encrypted in transit and at rest, access is role-based with audit logs, and money moves through PCI-aware processors. We build toward SOC 2 practices, and data ownership and retention are agreed up front, so your clients’ trust is never something we treat casually.
Follow the work. See what we are building.
Product thinking, studio updates and behind-the-scenes ideas from the Its On Media team.