01
Brand and voice
Branding
We led with the brand's sunlit, island mood across lookbooks and collection pages.
Resort wear with
an island soul.
Barbara Gerwit is resort and vacation wear built around color, print and an easy, sunlit feeling.
IndustryE-commerce & retail
FocusResort-wear e-commerce
Scope3 areas of work
Live sitebarbaragerwit.com
Project overviewThe brief,
Visit barbaragerwit.com
The brief,
in plain terms.
Barbara Gerwit is resort and vacation wear built around color, print and an easy, sunlit feeling. A brand like this sells the mood first, so we build the store to carry it: editorial lookbooks, collection pages that merchandise by occasion, product pages with true-to-life color and fit guidance, and a smooth path from a saved favorite to a full outfit in the cart. Premium on the surface, fast and frictionless underneath.
The challenge
Barbara Gerwit sells a mood first, all color, print and sunlight, so the store had to carry that feeling while staying fast and frictionless underneath.
Services deliveredWhat we actually
What we actually
did here.
Not just a list of service names. The specific design, engineering and delivery work behind each one on Barbara Gerwit.
What we worked onThe scope,
The scope,
in detail.
The specific pieces we designed and built for Barbara Gerwit, grounded in the live project, not a generic checklist.
Editorial lookbooks
Lookbooks that lead with the brand's feeling.
Occasion merchandising
Collection pages merchandised by occasion.
True-to-life product pages
Accurate color and fit guidance, with a smooth path from favorite to full outfit.
How we approached itThe same discipline,
The same discipline,
every engagement.
No black box. The Barbara Gerwit build moved through four clear stages, with visible progress and working software throughout.
Discover
We map the goal, the users, the risks and what success actually means before committing to a build path.
Design
We turn that into a clear product flow and interface, so decisions are made on screens, not in a spec no one reads.
Build
Senior engineering connects the frontend, backend, content and integrations into something stable and maintainable.
Improve
We launch, watch real use and refine what matters, so the product keeps getting stronger after go-live.
See it live
Shipped and live,
Shipped and live,
not concept work.
Everything on this page is running in production today. Take a look at the real thing.
Visit barbaragerwit.comKeep exploringRelated
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Contact
Let’s make the next
Let’s make the next
move count.
Tell us what you are building. We will come back within one business day with questions, not a pitch deck.