Cadbury, The Bournville-based chocolatier has unveiled a new logo.
Cadbury is one of the world’s most famous chocolate brands, known for its classic chocolate bars, ranging from Dairy Milk and Bournville to the Twirl, Timeout and Roses, has unveiled a new style.
The confectionery giant has modified its logo for the first time in 50 years, with the lettering being even more simplified and not in its classic perspective anymore. The new logo revamp was intended to give the brand a modern appearance and something like an Italic font, bringing a new look and identity to the brand.
Cadbury wanted this logo redesign to make its products look new, authentic, and of high quality. The new logo from Cadbury is said to be more closely based on William’s signature, giving the style a contemporary feel.
The new logo replaces the thick lettering of the former design, with a subtly modified tilt to the word ‘Cadbury.’ It is rendered with finer lettering, with the newly looped ‘b’ highlighting its handwritten design with a more cursive style.
With it being unveiled to the world, the new logo has also become a target of the public’s speculation and criticism. Although many have welcomed the big change, some on the internet have slammed it and criticized it.
An apparent peculiarity that cannot go unnoticed has also been pointed out on social media. Some people found out that the ‘u’ and ‘r’ were looking a little like ‘w’ making it ‘Cadbwy’ – and now this is quite noticeable.
In the meantime, a revamp has also been given to the Dairy Milk chocolate bar, with a simplified font and a new look for the iconic glass-and-a-half symbol. It’s not a drastic transition that this globally recognized company has brought about and you can easily be forgiven for not noticing it. Just indulge yourself and enjoy their guilt-free chocolate bars.
