Custom web design is an important aspect to consider when examining the best web design for your e-commerce website. With hundreds of pre-made website templates available, it is easy to become indecisive. Some of these templates are free, while others are paid. However, the ultimate goal is to provide your website visitors with a unique and visually appealing experience. Therefore, it is the job of the web development firm that you hire to provide you with the best custom web design possible. Whether you opt for a custom web design or a pre-made stock template, it is important to ensure that the design reflects your brand’s identity and meets the needs of your target audience
Nonetheless, nonproprietary web design templates on numerous sites for e-commerce websites are a facade. They hide in them an unoriginal, overused, and overpriced website design that has been used by hundreds of businesses.
Here are some benefits you get when getting a custom website design made for your brand.
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Helps with the Branding
The cue to setting your brand apart from its competitors lies in branding. Regardless of what you offer customers, possibilities are already listed on the internet by someone else. However, how you present your products and brand them is what makes them one of a kind.
When you use a stock template for your website, you’re promoting someone else. So the first thing a customer will have in mind after seeing your website will be “Where else have I seen a similar website” instead of “What an amazing website they have!”
If you decide to devise a custom web design for your e-commerce website, you have complete autonomy over your brand’s exhibition, the way it works, and approachability.
Without this freedom, you will forever restrict yourself to the inclinations and creativity of another person’s version of how your website should look, feel, and work.
You can design it to your liking
Settling for a custom web design for your e-commerce website gives you a wide array of functionalities and design elements to add to your website. Understandably, this wouldn’t be possible with a stock template.
Here are some fascinating things you can add to your website:
 Navigation Bar
The navigation bar plays a significant role in your e-commerce site. However, when you cannot brand it correctly, you are letting a crucial opportunity for uniqueness slip away more after every mouse click.
The navigation bar is the core of a website. However, many stock templates don’t fully use this functionality and stick to the basic layout instead of customizing it. This is not the case when you have a custom web design, as you can set the navbar however you see fit.
Wish List
Adding a wish list feature for your buyers is helpful because it is helpful to store articles in categories on your website.
Nevertheless, wish lists are also beneficial for you because it expresses the specific items a customer finds appealing. Consequently, you can devise targeted marketing proposals particular to the things they wished.
These are some of the features you can add to your custom web design tailor-made to boost your business needs.
Provides a superior customer experience.
Your business’s success also relies on presenting an unparalleled customer experience. Eventually, many people can have the same e-commerce website you create (essentially, if you use a stock template).
Yet, what sets every business apart is the different customer experience. You want to provide your customers with a gazillion reasons to buy your products instead of from your competitors.
To present that experience, you need to use a custom web design that offers a unique and compelling web design, branding, and content.
Doesn’t hinder your expansion
Scaling a business happens with time. When your e-commerce site launches, you won’t have the liberty to worry about whether your website can manage the heights you hope to achieve.
Consequently, you want to start out understanding the scaling capacities of your website. The only way to make sure your website doesn’t hinder your business’s expansion is by getting a custom web design.
The stock templates you see out there aren’t built for expansion; they’re built to make things quicker. But, unfortunately, when you start listing more products and publishing more content, the website becomes too confusing for readers to read and comprehend, thus negatively affecting your expansion.
Better SEO
Search Engine Optimization (SEO) is a crucial part of building a website as it decides how well your website will perform later on in search engine rankings.
Sadly for businesses who prefer to build their e-commerce stores from a stock template, they don’t rank well as google opposes the idea of copying and pasting design elements on websites. While a majority thinks that this concerns the content solely, that opinion is wrong. If your website’s metadata resembles another website, your rank could be adversely affected by that other website.
