{"id":407,"date":"2026-05-11T08:00:27","date_gmt":"2026-05-11T08:00:27","guid":{"rendered":"https:\/\/itsonmedia.com\/blog\/?p=181"},"modified":"2026-05-11T18:08:12","modified_gmt":"2026-05-11T18:08:12","slug":"how-much-does-it-cost-to-maintain-an-app-in-2026","status":"publish","type":"post","link":"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/","title":{"rendered":"How Much Does It Cost to Maintain an App in 2026? Full Pricing Breakdown"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You launched your app. Now what? Most founders don&#8217;t think seriously about maintenance costs until something breaks, usually at the worst possible moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">App maintenance isn&#8217;t a one-time expense. It covers security patches, OS updates, bug fixes, performance work, and feature development. Miss-budgeting for it is one of the more reliable ways to watch an otherwise-good app slowly deteriorate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide breaks down every component of maintenance costs in 2026, gives you real numbers, and helps you build a budget that won&#8217;t blow up on you.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><i>Over 60% of app developers underestimate maintenance costs at launch, which leads to budget overruns and degraded performance within the first year.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0252d06fcf3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0252d06fcf3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Understanding_App_Maintenance_Costs\" >Understanding App Maintenance Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#What_Is_App_Maintenance\" >What Is App Maintenance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Why_Regular_Updates_Are_Non-Negotiable\" >Why Regular Updates Are Non-Negotiable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Common_Myths_About_Maintenance_Costs\" >Common Myths About Maintenance Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Factors_That_Drive_Maintenance_Costs\" >Factors That Drive Maintenance Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#App_Complexity\" >App Complexity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Platform_iOS_vs_Android\" >Platform: iOS vs. Android<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Update_Frequency\" >Update Frequency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#What_App_Maintenance_Actually_Costs_in_2026\" >What App Maintenance Actually Costs in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Annual_Costs_by_App_Type\" >Annual Costs by App Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Cost_Breakdown_by_Maintenance_Component\" >Cost Breakdown by Maintenance Component<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Hourly_Rates_vs_Monthly_Retainers\" >Hourly Rates vs. Monthly Retainers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Hourly_Rate_Model\" >Hourly Rate Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Monthly_Retainer_Model\" >Monthly Retainer Model<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Maintenance_Costs_by_Industry\" >Maintenance Costs by Industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Building_Your_Maintenance_Budget\" >Building Your Maintenance Budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#A_Step-by-Step_Estimation_Framework\" >A Step-by-Step Estimation Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Useful_Tools_for_Tracking_Maintenance_Costs\" >Useful Tools for Tracking Maintenance Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#How_to_Price_Maintenance_For_Agencies_and_Freelancers\" >How to Price Maintenance (For Agencies and Freelancers)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Best_Practices_That_Actually_Reduce_Long-Term_Costs\" >Best Practices That Actually Reduce Long-Term Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Proactive_Performance_Monitoring\" >Proactive Performance Monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Using_User_Feedback_Properly\" >Using User Feedback Properly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Choosing_the_Right_Maintenance_Team\" >Choosing the Right Maintenance Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#What_are_the_average_annual_app_maintenance_costs\" >What are the average annual app maintenance costs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#How_much_does_it_cost_to_update_an_app\" >How much does it cost to update an app?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#What_factors_affect_maintenance_cost_the_most\" >What factors affect maintenance cost the most?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#How_do_I_estimate_my_maintenance_costs\" >How do I estimate my maintenance costs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#What_should_I_charge_for_app_maintenance\" >What should I charge for app maintenance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Is_iOS_or_Android_cheaper_to_maintain\" >Is iOS or Android cheaper to maintain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#How_much_does_maintenance_cost_for_a_large-scale_app\" >How much does maintenance cost for a large-scale app?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/itsonmedia.com\/blog\/how-much-does-it-cost-to-maintain-an-app-in-2026\/#Final_Thoughts_Budget_for_Maintenance_Before_You_Launch\" >Final Thoughts: Budget for Maintenance Before You Launch<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_App_Maintenance_Costs\"><\/span><b>Understanding App Maintenance Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_App_Maintenance\"><\/span><b>What Is App Maintenance?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">App maintenance covers everything required to keep a mobile or web application functional, secure, and current after launch. That includes fixing post-release bugs, shipping new features, staying compatible with the latest OS versions, and keeping third-party integrations from quietly breaking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it like maintaining a car. Regular service keeps it running. Skip it long enough and you&#8217;re looking at a breakdown at exactly the wrong time.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><i>A useful rule of thumb: maintenance runs 15-20% of your original development cost per year. Built the app for $100,000? Budget $15,000-$20,000 a year just to keep it in working order.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Why_Regular_Updates_Are_Non-Negotiable\"><\/span><b>Why Regular Updates Are Non-Negotiable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Updates do more than patch bugs. Here&#8217;s what&#8217;s actually at stake:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security compliance: Apple and Google update their security standards regularly. Apps that fall behind get removed from the store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OS compatibility: iOS and Android ship major updates every year. Without maintenance, your app starts crashing on new devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User retention: Research consistently shows regular updates lift retention rates,\u00a0 users stay with apps that keep improving.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance: New hardware and updated libraries mean real gains in speed and stability, which feeds directly into app store rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive relevance: The app market doesn&#8217;t sit still. Regular updates are how you avoid becoming the outdated option.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Common_Myths_About_Maintenance_Costs\"><\/span><b>Common Myths About Maintenance Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A few assumptions that reliably cost people money:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;My app is finished &#8211; I&#8217;m done paying.&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0 Post-launch costs often exceed 50% of total lifetime app spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Maintenance is just bug fixes.&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0 It also includes security updates, server costs, API changes, content updates, and performance monitoring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Cross-platform apps are cheaper to maintain.&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0 Development is faster, but React Native and Flutter apps still require platform-specific testing and updates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;My developer will handle everything for free.&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0 Post-launch support is almost always a separate contract.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Factors_That_Drive_Maintenance_Costs\"><\/span><b>Factors That Drive Maintenance Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No two apps cost the same to maintain. Here&#8217;s what actually moves the needle.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Complexity\"><\/span><b>App Complexity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the biggest cost driver, by far. Complexity breaks down into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of features and screens: More features mean more code, more failure points, and longer update cycles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backend architecture: Apps with microservices, ML models, or real-time data processing need specialized expertise that costs more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Third-party integrations: Every API you connect to, payments, social logins, maps, analytics,\u00a0 adds a dependency that needs monitoring. When the third party changes their API (and they will), you pay someone to update yours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Database complexity: As data grows, you need performance tuning, backup strategies, and migration work.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong><i>For every 10 third-party API integrations in your app, budget an extra $1,000-$3,000\/year just for compatibility maintenance.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Platform_iOS_vs_Android\"><\/span><b>Platform: iOS vs. Android<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Platform choice affects ongoing costs more than most people realize.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2464\" src=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/ios-vs-android.jpg\" alt=\"ios vs android\" width=\"934\" height=\"436\" srcset=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/ios-vs-android.jpg 934w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/ios-vs-android-768x359.jpg 768w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/ios-vs-android-696x325.jpg 696w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining both iOS and Android natively roughly doubles your platform costs. Cross-platform frameworks like Flutter or React Native can cut that, but typically by 30-40%, not more.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><i>Android fragmentation &#8211; thousands of device and OS combinations &#8211; makes testing significantly more complex than iOS, where Apple controls the full hardware-software stack.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Update_Frequency\"><\/span><b>Update Frequency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How often you ship updates directly drives your annual spend. A typical cadence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Critical bug fixes and security patches: As needed, often within 24-72 hours of discovery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minor updates (UI tweaks, small features): Monthly or bi-monthly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Major releases: Quarterly or bi-annually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OS compatibility updates: Aligned with Apple\/Google release schedules, typically in the fall<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Higher frequency costs more. It also produces better retention and app store performance, so it&#8217;s not pure overhead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_App_Maintenance_Actually_Costs_in_2026\"><\/span><b>What App Maintenance Actually Costs in 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are current market benchmarks, broken down by app type and maintenance component.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Annual_Costs_by_App_Type\"><\/span><b>Annual Costs by App Type<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2466\" src=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/annual-costs-by-app-type.jpg\" alt=\"annual costs by app type\" width=\"1154\" height=\"370\" srcset=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/annual-costs-by-app-type.jpg 1154w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/annual-costs-by-app-type-768x246.jpg 768w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/annual-costs-by-app-type-696x223.jpg 696w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><i>Simple apps can easily exceed $10,000\/year once you add hosting, SSL certificates, OS updates, and basic bug fixes.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Cost_Breakdown_by_Maintenance_Component\"><\/span><b>Cost Breakdown by Maintenance Component<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2468\" src=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/cost-breakdown-by-maintenance-component.jpg\" alt=\"cost breakdown by maintenance component\" width=\"1035\" height=\"558\" srcset=\"https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/cost-breakdown-by-maintenance-component.jpg 1035w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/cost-breakdown-by-maintenance-component-768x414.jpg 768w, https:\/\/itsonmedia.com\/blog\/wp-content\/uploads\/2026\/05\/cost-breakdown-by-maintenance-component-696x375.jpg 696w\" sizes=\"auto, (max-width: 1035px) 100vw, 1035px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hourly_Rates_vs_Monthly_Retainers\"><\/span><b>Hourly Rates vs. Monthly Retainers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most agencies and freelancers offer two models:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hourly_Rate_Model\"><\/span><b>Hourly Rate Model<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Junior Developer: $25-$75\/hr (offshore) | $75-$120\/hr (US\/Europe)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mid-Level Developer: $50-$100\/hr (offshore) | $100-$150\/hr (US\/Europe)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Senior Developer: $80-$150\/hr (offshore) | $150-$250\/hr (US\/Europe)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Works best for ad-hoc maintenance or smaller apps with minimal ongoing changes.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Monthly_Retainer_Model\"><\/span><b>Monthly Retainer Model<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic (10 hrs\/month): $500-$1,500\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standard (20-40 hrs\/month): $2,000-$6,000\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated team (80+ hrs\/month): $8,000-$25,000\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Better for apps with frequent updates, growing user bases, or complex infrastructure.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><i>For most small-to-mid-sized apps, a 15-20 hour monthly retainer hits the right balance between cost and responsiveness. Whatever you agree to, make sure the contract includes an SLA with guaranteed response times for critical fixes.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Maintenance_Costs_by_Industry\"><\/span><b>Maintenance Costs by Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthcare (HIPAA compliance): $20,000-$80,000\/year &#8211; Regulatory compliance, data encryption, and audit trails add substantial overhead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fintech \/ Banking: $30,000-$100,000+\/year &#8211; PCI-DSS compliance, fraud detection updates, and security audits drive high costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCommerce: $8,000-$30,000\/year &#8211; Seasonal traffic spikes, payment gateway updates, and catalog changes need regular attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media \/ Community: $15,000-$60,000\/year &#8211; Content moderation, notifications, and real-time features require constant maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-Demand \/ Marketplace: $20,000-$75,000\/year &#8211; Complex two-sided logic, map integrations, and payment splits need careful upkeep.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Building_Your_Maintenance_Budget\"><\/span><b>Building Your Maintenance Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_Step-by-Step_Estimation_Framework\"><\/span><b>A Step-by-Step Estimation Framework<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use this to get to a realistic annual number:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with your development cost.<\/b><span style=\"font-weight: 400;\">\u00a0 That&#8217;s your baseline input.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apply the 15-20% rule.<\/b><span style=\"font-weight: 400;\">\u00a0 Multiply your dev cost by 0.15-0.20 for a baseline maintenance figure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add platform costs.<\/b><span style=\"font-weight: 400;\">\u00a0 $99\/year for the Apple Developer Program; $25 one-time for Google Play.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add server and hosting costs.<\/b><span style=\"font-weight: 400;\">\u00a0 Ranges from $50\/month for small apps to $5,000+\/month for high-traffic ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add compliance costs.<\/b><span style=\"font-weight: 400;\">\u00a0 If you&#8217;re in healthcare or finance, add 10-15% for regulatory overhead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add a 20% contingency buffer.<\/b><span style=\"font-weight: 400;\">\u00a0 Emergency patches and unplanned features happen. Budget for them now.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong><i>Example: App built for $80,000 \u2192 Baseline: $12,000-$16,000 \u2192 Server costs: $2,400\/year \u2192 Platform accounts + SSL: $200\/year \u2192 Contingency (20%): ~$3,000-$3,700 \u2192 Total: roughly $17,500-$22,300\/year<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Useful_Tools_for_Tracking_Maintenance_Costs\"><\/span><b>Useful Tools for Tracking Maintenance Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jira or Linear: Track bugs, features, and sprint costs to see where maintenance hours actually go.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datadog or New Relic: Application performance monitoring that catches problems before they become expensive emergencies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firebase Crashlytics: Free crash reporting to prioritize which bugs to fix first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AWS Cost Explorer or Google Cloud Console: Monitor and optimize cloud spending.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notion or Airtable: Build a simple maintenance budget tracker to compare actuals against estimates each quarter.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Price_Maintenance_For_Agencies_and_Freelancers\"><\/span><b>How to Price Maintenance (For Agencies and Freelancers)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re on the selling side:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculate your fully loaded hourly cost (salary, benefits, overhead) and mark up 2-3x.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer tiered packages (Basic, Professional, Enterprise) to fit different client budgets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define scope explicitly &#8211; spell out what is and isn&#8217;t included in the monthly fee to avoid scope creep.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build in quarterly review clauses so you can adjust pricing as the app grows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Charge 1.5-2x for after-hours emergency fixes. Your team&#8217;s time has a value.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_That_Actually_Reduce_Long-Term_Costs\"><\/span><b>Best Practices That Actually Reduce Long-Term Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Smart maintenance is about where you spend, not just how much.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proactive_Performance_Monitoring\"><\/span><b>Proactive Performance Monitoring<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Catching bugs before users report them is dramatically cheaper than firefighting after the fact.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up real-time crash reporting (Firebase Crashlytics, Sentry) from day one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor Core Web Vitals and load times with New Relic or Datadog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track API response times and error rates to catch third-party issues early.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use uptime monitoring (Pingdom, Better Uptime) with instant alerts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review performance analytics monthly &#8211; screen abandonment spikes are often the first sign of a UX problem.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong><i>Apps that go 90+ days without updates see significantly higher uninstall rates, especially on Android.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Using_User_Feedback_Properly\"><\/span><b>Using User Feedback Properly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your users notice problems your monitoring tools miss. Build a feedback loop:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement in-app feedback tools (Instabug, Apptentive) to collect qualitative reports and feature requests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check app store reviews daily &#8211; negative reviews often surface bugs before your alerts do.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use session recording (FullStory, UXCam) to watch real user sessions and find friction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run quarterly user surveys to gauge sentiment and prioritize the backlog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a public changelog or roadmap &#8211; it builds trust and reduces support volume.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Maintenance_Team\"><\/span><b>Choosing the Right Maintenance Team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The team you pick matters more than almost anything else in your maintenance strategy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Original development team: First choice, always. They know the codebase. Negotiate a post-launch support contract before the project ends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specialized maintenance agencies: Good when the original team isn&#8217;t available. Look for agencies with documented code review processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Freelancers: Cost-effective for smaller apps, but riskier. Make sure the code is well-documented before handover.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-house developer: Best for apps with high update frequency or strategic importance. Higher fixed cost, faster response.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong><i>When switching maintenance teams, insist on comprehensive technical documentation and a proper code handover. Poor documentation is one of the most consistent causes of cost overruns when onboarding a new team.<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><b>Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_average_annual_app_maintenance_costs\"><\/span><b>What are the average annual app maintenance costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The baseline is 15-20% of original development cost. A $50,000 app runs $7,500-$10,000\/year. Enterprise apps with complex infrastructure can reach $50,000-$100,000+ annually. Hosting, security updates, OS compatibility, and bug fixes are the main drivers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_update_an_app\"><\/span><b>How much does it cost to update an app?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Minor updates (small bug fixes, UI tweaks): $500-$3,000. Medium updates (new features, API changes): $3,000-$15,000. Major version overhauls: $15,000-$50,000+. Cost depends heavily on complexity, hourly rate, and how well-documented the codebase is.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_factors_affect_maintenance_cost_the_most\"><\/span><b>What factors affect maintenance cost the most?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">App complexity and feature count, platform (iOS, Android, or both), update frequency, where your development team is located, regulatory compliance requirements, and how well the app was originally architected. Poor initial architecture is often the biggest hidden cost multiplier.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_estimate_my_maintenance_costs\"><\/span><b>How do I estimate my maintenance costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apply the 15-20% rule to your development cost for a baseline. Add server and hosting costs, platform developer account fees, third-party API subscriptions, and a 20% contingency buffer. If you&#8217;re in a regulated industry, add 10-15% for compliance overhead.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_should_I_charge_for_app_maintenance\"><\/span><b>What should I charge for app maintenance?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A common agency approach: 15-20% of the original project cost annually. For tiered monthly retainers: Basic at $500-$1,500\/month (10 hrs), Standard at $2,000-$5,000\/month (30-40 hrs), Premium at $8,000+\/month for dedicated support. Define scope clearly in the contract.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_iOS_or_Android_cheaper_to_maintain\"><\/span><b>Is iOS or Android cheaper to maintain?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">iOS is generally slightly cheaper due to Apple&#8217;s controlled ecosystem and fewer fragmentation issues. Android requires broader testing across more devices and OS versions, increasing QA costs. The difference is typically 10-20% , not enough to make platform choice purely a cost decision.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_does_maintenance_cost_for_a_large-scale_app\"><\/span><b>How much does maintenance cost for a large-scale app?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apps with 100,000+ monthly active users typically need $2,000-$10,000\/month in infrastructure alone. Add development costs and total spend can reach $60,000-$300,000+ annually, depending on complexity, uptime requirements, and update cadence.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts_Budget_for_Maintenance_Before_You_Launch\"><\/span><b>Final Thoughts: Budget for Maintenance Before You Launch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">App maintenance costs are a strategic question, not just a finance one. The apps that last are usually backed by owners who planned for maintenance from the beginning rather than treating it as an afterthought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key points to take away:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget 15-20% of your initial development cost for annual maintenance. It&#8217;s an industry standard for a reason.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Factor in platform costs, server infrastructure, third-party APIs, and compliance on top of developer fees.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in proactive monitoring. Catching bugs early costs a fraction of fixing them in production.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your maintenance team carefully. Technical documentation, clear SLAs, and relevant expertise matter as much as cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revisit your budget quarterly as your user base and feature set grow.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a founder planning your first app or managing a portfolio of products, a realistic maintenance budget is what separates apps that grow from apps that quietly fade out after launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need help estimating your specific costs? Use the framework in this guide to build your budget, or get a quote from a qualified <a href=\"https:\/\/itsonmedia.com\/contact-us\/\">development agency<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You launched your app. Now what? Most founders don&#8217;t think seriously about maintenance costs until something breaks, usually at the worst possible moment. App maintenance isn&#8217;t a one-time expense. It covers security patches, OS updates, bug fixes, performance work, and feature development. Miss-budgeting for it is one of the more reliable ways to watch an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":{"0":"post-407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile-app-development"},"_links":{"self":[{"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=407"}],"version-history":[{"count":20,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/posts\/407\/revisions"}],"predecessor-version":[{"id":2458,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/posts\/407\/revisions\/2458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsonmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}